11/29/2023 0 Comments Amazon toolkit![]() “They’ve been offering this in the past like piecemeal, but now they’re just integrating it into the supply chain end-to-end,” added Masiello. Phil Masiello, founder of powdered superfood brand Uplift Florae and CEO of revenue acceleration agency Crunchgrowth said with these announcements Amazon is eliminating pain points for a lot of sellers. “I’m just looking for more detail,” he added. Power said he would be more interested in seeing some of the use cases of some of these new programs and how they can really benefit merchants. But, he added “I think Amazon has now got a big job of educating folks with how this stuff is going to work,” he added Mark Power, CEO at Amazon consultancy Podean said these are some of the biggest announcements he’s heard coming out of Amazon in a long time. “But overall the offering is pretty comprehensive,” he said. Last year, for example Amazon announced a new paid service to let sellers use its fulfillment centers and warehouse space for long-term stockpiling and automated distribution. Amazon also had plans to renegotiate contracts or sublease up to 30 million square feet of warehouse space last year, The Wall Street Journal had reported in May 2022.Ĭraver added that whether or not these new offerings make sense for sellers depends on the pricing, which hasn’t been released yet. The company had added more than 450 facilities to stock, sort and move items over the last three years. Now, I believe they’re shifting the growth to further seller services,” said Ryan Craver, founder of Commerce Canal and Amazon analytics platform Purvey.ai.Īmazon has been on a mission to find ways to monetize its fulfillment network, after it was left with too much warehouse space following the pandemic. Then they shifted the narrative to the growth through advertising. “For over 10 years or so, they were living and dying based on the growth of AWS. The goal is to find more ways to grow Amazon’s revenue from seller services, which generated $32.3 billion revenue in the second quarter of 2023, a year-on-year increase of 18% from the same period last year. ![]() ![]() The e-commerce giant wants to find more ways to monetize the vast network of warehouses and transportation it has built over the past couple of decades - even if that means helping merchants deliver goods to businesses that aren’t Amazon. Put together, these moves signal that Amazon wants a piece of every single part of the supply chain.
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